Thursday, May 23, 2013

New 2014 Subaru Forester is our top-scoring small SUV


New 2014 Subaru Forester is our top-scoring small SUV

May 21, 2013 6:00 AM

A new small SUV champion has been named: the 2014 Subaru Forester. This redesigned model earned an impressive road-test score of 88 points (out of 100 possible), besting last-year's model by eight points and trouncing the previous leader, the Honda CR-V, by 11 points. Yeah, it's that good.

What makes the accomplishment even more impressive is that this popular category has seen most sales leaders introduce new models, such as the Ford Escape and Toyota RAV4, or update existing ones, like the Mazda CX-5. Despite competition that won't rest, Subaru has stood out from the class. (Read our complete Subaru Forester road test.)

The Forester succeeds by focusing on the fundamentals with a space-efficient design, large windows, and big square doors. The result is the easiest access and the best view out of almost any vehicle we've recently tested. It also has one of the roomiest rear seats in the class, with copious amounts of head and leg room.
By adapting various fuel-efficient technologies, including replacing the antiquated four-speed automatic transmission with a new continuously variable transmission (CVT), the Forester now delivers quicker acceleration, as well as a class-leading 26 mpg overall and 35 mpg on the highway in our tests.

We bought a Forester 2.5i Premium for testing, with a $26,814 sticker price. This proved to be a good value that included heated front seats, large sunroof, backup camera, and a power driver's seat. Because above-average reliability is anticipated based on our analysis, it is CR Recommended.

The final jewel in the Forester's crown is that it was the only small SUV out of 13 tested to earn a top score of Good in the new small overlap crash test conducted by the Insurance Institute for Highway Safety (IIHS).
If you're looking for a safe, practical, fuel-efficient small SUV, read our complete Subaru Forester road test and take one for a test drive. 

Tuesday, May 21, 2013

2014 SUBARU FORESTER ACES TOUGH NEW CRASH TEST; EARNS NEW IIHS 2013 TOP SAFETY PICK+ RATING


2014 SUBARU FORESTER ACES TOUGH NEW CRASH TEST; EARNS NEW IIHS 2013 TOP SAFETY PICK+ RATING


  • All-new The 2014 Subaru Forester is the first vehicle to ace every aspect of the challenging small     overlap front crash test conducted by the Insurance Institute for Highway Safety
  •  Forester is also the only small SUVs to earn an overall rating of good in the test





May 16, 2013, Cherry Hill, N.J, Subaru of America, Inc. today announced that the all-new 2014 Forester has received a Top Safety Pick+ (TSP+) award from the Insurance Institute for Highway Safety (IIHS). The 2014 Subaru Forester is the first vehicle to ace every aspect of the challenging small overlap
front crash test conducted by the IIHS. The Forester is the only one of 13 small SUVs to earn an overall rating of good in the test. This is not the first time that the Forester has stood out in a new IIHS crash test. When the Institute first rated small SUVs for side protection in 2003, the Subaru model performed the best and was one of only two vehicles to earn good ratings.

“With the redesigned Forester, Subaru’s engineers set out to do well in our new test, and they succeeded,” says Joe Nolan, the Institute’s vice president for vehicle research. “This is exactly how we hoped manufacturers would respond to improve protection for people in these kinds of serious frontal crashes.”

This award builds on Subaru’s safety reputation and is the first IIHS designation for 2014 model year Subaru vehicles. Subaru is the only manufacturer with 2013 IIHS Top Safety Pick for all models and the only brand with IIHS Top Safety Picks for all models for four years running (2010-2013). The 2014 Forester is the third Subaru vehicle to earn the TSP+ award. The 2013 Subaru Legacy and Subaru Outback (built after August 2012) were awarded the Institute’s 2013 TSP+ designation in late-2012. The
award requires a “Good” or “Acceptable” rating in the Institute’s new small overlap frontal crash test in addition to meeting the base “TSP” award criteria.

"Safety is one of our brand tenets and so we are extremely proud to have earned a TSP+ rating for Forester and a third Top Safety Pick + rating for our brand," said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “The Forester is the most award winning small SUV in America and now we have another designation for this venerable vehicle.”

About IIHS

The Institute's frontal crashworthiness evaluations are based on results of a moderate overlap frontal and small overlap crash test. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a 50th percentile male Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.

Building on its long-running vehicle ratings program for consumer information, IIHS introduced the small overlap test in 2012 to further improve occupant protection in frontal crashes. Most automakers design their vehicles for good performance in the IIHS moderate overlap frontal test and the federal government’s full-width frontal test, but many haven’t addressed the problem of small overlap crashes. In a 2009 IIHS study of vehicles with good ratings for frontal crash protection, small overlap crashes accounted for nearly a quarter of the frontal crashes involving serious or fatal injury to front seat occupants.

The small overlap test is a demanding crash that replicates what happens when the front corner of a car collides with another vehicle or an object like a tree or utility pole. In the test, 25 percent of a car’s front end on the driver side strikes a 5-foot-tall rigid barrier at 40 mph.

Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on 2-instrumented SID-IIs dummies representing a small (5th percentile) woman, assessment of head protection countermeasures, and the vehicle's structural performance during the impact.

Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry -- the height of a restraint and its horizontal distance behind the back of the head of an average size man. Seat/head restraints with good or acceptable geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in
which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they can't be positioned to protect many people.

In the roof strength test, a metal plate is pushed against 1 side of a roof at a constant speed. To earn a good rating for rollover protection, the roof must withstand a force of 4 times the vehicle's weight before reaching 5 inches of crush. This is called a strength-to-weight ratio. For an acceptable rating, the minimum required strength-to-weight ratio is 3.25. A marginal rating value is 2.5. Anything lower than that is rated poor.

Wednesday, May 8, 2013

Michael Hohl Subaru State and County Employee Purchase Program



Welcome State and County Employees, 


Michael Hohl Subaru in Carson City is proud to announce the launched of the Michael Hohl Subaru State and County Employee Purchase Program
. This is a Special Purchase Program exclusively available to Nevada State and County employees.  In order to effectively manage the needs of this special group, we have established a website dedicated specifically to this program.


For more information, please go to:

This site will provide updated information and details regarding new and pre-owned vehicles that qualify for the state employee program and the special pricing we have in place just for you!
Please go to nvemployeeprogram.com,
 check it out and then hit the "Contact" tab or call Homi Moghadam, Subaru State Employee Program Manager, at the number listed to find out more details.   

Thank you for your service to our community and this great state of ours.


Sincerely, 


Homi Moghaddam
Subaru State Program Manager
Michael Hohl Subaru
(775) 434-0627

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World Premiere of the "SUBARU VIZIV CONCEPT" at the 2013 Geneva Motor Show


March 5, 2013

World Premiere of the "SUBARU VIZIV CONCEPT" at the 2013 Geneva Motor Show

Geneva -  Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, unveiled the "SUBARU VIZIV CONCEPT" today at the 83rd Geneva International Motor Show (Press day: March 5 and 6; Open to the public from March 7 through 17 in Switzerland).

"SUBARU VIZIV CONCEPT" is a future-generation crossover concept that represents the new design direction and technologies that will take the Subaru brand into the future. "VIZIV" is a coined word inspired by the phrase "Vision for Innovation" to express Subaru's future vision of innovation and the future direction of the brand.
The special site on the Subaru Global Site (http://www.subaru-global.com/ms2013/geneva/) will be updated with information relating to the Geneva International Motor Show. This will include images of the "SUBARU VIZIV CONCEPT" as well as a movie of Subaru's press conference.

? Exterior Design

A future-generation crossover concept providing high efficiency and performance on all road surface conditions and driving environments has been created with a new Subaru design philosophy.
The basic design features simple and clean surfaces and lines. The aim was to create the ideal balance between a solid-looking body and a condensed cabin.
The front-end design boldly emphasizes the motifs common to Subaru products. The larger and outwardly projecting grille provides the keynote of the front-end design, and is the point from which the entire front end connects into a solid, dynamic design.
The simple and powerful motifs of the sides create a new Subaru design element. The grand outward sweep of the integrated fenders and the solid door panel forms create a dynamic side view design.
The upper cabin highlights the window graphics evocative of the shooting-brake body style. It contrasts with a solid body panel design, creating a sporty, lean silhouette.
The rear design also features the same Subaru motifs used in the front. The rear combination lamp features an iconic Subaru motif, and the hexagonal panel surrounded by lamps projects outward in the center.
The "Mistral Silver Metallic" exterior color highlights the dynamic, stylish exterior design of the "SUBARU VIZIV CONCEPT".

? Interior Design

Like the exterior, the interior invokes the promise of dynamic road performance. While great care was taken to design a highly refined environment, interior space was also designed to embody Subaru's renowned functionality, peace of mind and fun for all occupants.
The cockpit features an instrument panel layout designed primarily for ease of driver operation and vehicle control. The instrument panel displays the operation status of Subaru's own driving assist "EyeSight" system.
The tachometer and speedometer in the center combine functionality and sportiness, featuring a unique cylindrical design and outstanding visibility.
Custom information displays in front of the front passenger seat and in the rear seating area let passengers share the thrill of being in the driver's seat.

? Packaging

To implement Subaru's development concept of human-centered engineering, the two-door, four-seat stylish and sporty body was given a packaging design enabling four adults to ride comfortably even on long road trips.
The 100% motor-driven rear wheels eliminate the need for a propeller shaft, creating a lower floor that offers ample legroom for rear seat occupants despite its compact size.

? Power Units

"Subaru Boxer Diesel Hybrid", as a proposal to the future of Subaru power units, was mounted in the "SUBARU VIZIV CONCEPT". The powertrain is a plug-in hybrid system that combines a 2.0-litre Subaru Boxer diesel engine and high-torque-compatible Lineartronic (CVT) with a front motor that provides both vehicle drive and power generation, and two independent rear motors for vehicle drive only. By achieving solid environmental and road performance with this powertrain, Subaru's "Enjoyment and Peace of Mind" driving experience will be further advanced.
The powertrain selects the best time to use each power unit according to its strengths and the driving application, achieving high fuel economy. The motors start and drive the vehicle during low-speed or city driving, while the diesel engine and high-efficiency Lineartronic take over on the highway.
"Hybrid SI-DRIVE" system has an "Eco-Cruise" mode that provides coordinated control in conjunction with the "EyeSight" driving assistance system in addition to "Intelligent" and "Sports" modes. Engine and motor power are subjected to fine-tuned control according to the travel conditions captured and detected by the EyeSight's stereo camera, creating an intelligent driving feature designed for safety and environmental friendliness.

? AWD (All-Wheel drive) System

"Independent-rear-motor-driven symmetrical AWD" system which is leading the way to a future generation of Subaru AWD technology has been adopted for the SUBARU VIZIV CONCEPT. Subaru is constantly refining its unique AWD systems according to the development philosophy "Four-wheel management". "Independent-rear-motor-driven symmetrical AWD" system provides fine-tuned control of the four wheels to match the travel environment and road surface conditions.
Two motors exclusively developed for rear wheels' drive control the rear right and left drive power freely. Coordinated management system of the front and rear motor controls the division of drive power between the front and rear wheels. It increases Subaru's trademark active safety performance. Turning the steering wheel increases the drive power applied to the rear, creating a handling characteristic that responds nimbly to driver operations. Turning the steering wheel back increases the drive power applied to the front, creating a handling characteristic that emphasizes stability.
In stop-and-go city traffic, all wheels are driven by the motors when starting from rest, providing high starting torque and powerful acceleration, but low fuel consumption with quiet ride.
By independently controlling the drive power applied to the left and right rear wheels, the rear drive system provides more torque to the outside rear wheel and less to the inside rear wheel when cornering to generate inner-directed yaw momentum on the vehicle and achieve extremely quick and smooth "on-the-rail cornering". Besides helping acceleration and all-terrain performance, this groundbreaking AWD system also uses drive power to help turn the vehicle. Along with its thrilling handling and cornering that responds faithfully to driver operations, it also offers outstanding handling stability that ensures a high level of secure feeling and confident drive.
Minimum turning radius can be compact due to "Independent-rear-motor-driven symmetrical AWD" system, thus superior maneuverability has been achieved.

Major Specifications
Overall Length X Width X Height (mm): 4,320 X 1,900 X 1,510
Wheelbase (mm): 2,640
Engine Type: 2.0-litre Horizontally-Opposed Subaru Boxer diesel engine
Transmission Type: Lineartronic (CVT)
Electric Motor Type: Interior Permanent magnet synchronous motor; Front: 1 motor; Rear: 2 motors
Battery Type: Lithium-ion batteries
AWD System: Independent-rear-motor-driven symmetrical AWD
Tires: 245/45 ZR20
Seating Capacity: 4

Subaru Releases “Launch Control”


April 22, 2013

Subaru Releases “Launch Control”

• Action packed new web-series with an all-access pass behind the scenes of the Subaru Factory Rally and RallyCross Teams

Cherry Hill, N.J., -  Subaru of America Inc. has released the first episode of “Launch Control”, a bi-weekly web video series that chronicles Subaru Rally Team USA and the Subaru PUMA RallyCross Team as they prepare for and compete in a fast-paced 2013 race season spanning the globe. With a mix of in-car video, car prep and driver interviews, “Launch Control” is the story of two teams, everything it takes to win and everything that gets in the way.

In the debut episode of “Launch Control,” Subaru Rally Team USA driver and defending Rally America Champion David Higgins is training for the upcoming season at his home in Wales, UK, while the crew at Vermont Sports Car, the Subaru technical partner managing both teams, is hard at work in the shop preparing the 2013 Subaru WRX STI team cars for a the season ahead.

If there is a team that knows what goes into winning a championship, SRT USA would be it. Subaru’s 2012 Rally America championship victory marked their second in a row and their sixth in seven years.

RallyCross, on the other hand, is relatively new for the team. Competing in the emerging Global RallyCross Championship the team must tackle new venues, new race formats, new rules and new cars. Challenging the established RallyCross teams from Europe, the learning curve for team drivers Bucky Lasek, Dave Mirra and team leader and three-time European RallyCross Champion Sverre Isachsen, has been steep.

“Launch Control” will follow the trials and triumphs of these two teams throughout their 2013 seasons and give viewers a behind the scenes look at the efforts of the drivers, engineers and mechanics as they fight for victories.

“Launch Control” can be viewed at Subaru of America’s YouTube channel youtube.com/Subaru with new episodes launching every other Wednesday. The series can also be viewed on the Driving Sports Network which can be found on iTunes, Blip.tv, Roku, Mevio, and DivX TV among others.

Episode 2 will air on May 1st

View Episode 1: http://subar.us/14wp86F

SUBARU REPORTS BEST-EVER APRIL SALES


May 1, 2013

SUBARU REPORTS BEST-EVER APRIL SALES

• April 2013 is best April sales month in Subaru history
• Sales of 32,943 units represent a 25 percent increase over April 2012

Cherry Hill, N.J., -  Subaru of America, Inc. today reported 32,943 vehicle sales for April 2013, which represents a 25 percent increase over April 2012 and the best-ever April sales month in company history. Year-to-date sales for Subaru total 125,470– a 17 percent increase over the same period in 2012. These results build on strong sales from 2012 where Subaru achieved five consecutive years of sales increases and exceeded 300,000 annual sales in 2012 – a first in company history.

April sales for the all-new 2014 Forester increased 65 percent over April 2012 Forester sales. XV Crosstrek and BRZ sales were also notably strong at 4433 and 812, respectively.

“Demand for the all-new 2014 Forester has been especially strong,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “We expect to see sales for the Forester and XV Crosstrek continue to grow throughout the year.”

Carline
13-Apr
12-Apr
% Chg
13-Apr
12-Apr
% Chg
 
MTD
MTD
MTD
YTD
YTD
YTD
Forester
9366
5666
65.30%
30510
22540
35.40%
Impreza
4692
6791
-30.90%
19124
27891
-31.40%
Impreza WRX
1508
1352
11.50%
6027
4181
44.20%
Legacy
3286
3799
-13.50%
14615
15916
-8.20%
Outback
8730
8548
2.10%
36831
35608
3.40%
Tribeca
116
154
-24.70%
620
742
-16.40%
BRZ
812
0
n/a
2600
0
n/a
XV Crosstrek
4433
0
n/a
15143
0
n/a
TOTAL
32943
26310
25.20%
125470
106878
17.40%

“Our 25 percent increase in sales was primarily driven by the all-new 2014 Forester and strong performance across the rest of the model lines,” said Bill Cyphers, senior vice president of sales, Subaru of America, Inc. “We look forward to adding the XV Crosstrek Hybrid – Subaru’s first-ever hybrid – to our line-up.”

SUBARU IMPREZA PRODUCTION TO MOVE TO U.S. BEGINNING 2016


SUBARU IMPREZA PRODUCTION TO MOVE TO U.S. BEGINNING 2016

CHERRY HILL, N.J. – Subaru of America, Inc. has announced that its popular Impreza model will be produced at the Subaru of Indiana Automotive, Inc. plant (SIA) in Lafayette, Ind. starting in 2016.

The addition of the new model will create approximately 900 new jobs with an investment of approximately $400 million. Subaru currently produces the Subaru Outback, Legacy and Tribeca at SIA as well as the Toyota Camry.

The Subaru Impreza compact sedan and 5-door is currently built only at Subaru’s Yajima and Main plants in Japan. Powered by Subaru’s 4-cyliner, horizontally-opposed BOXER engine and equipped with symmetrical all-wheel drive, the Impreza is popular for its performance and safety features as well as its excellent fuel economy as the most fuel-efficient AWD vehicle in America.

Four years of record sales and a doubling of market share in North America led Fuji Heavy Industries to expand the plant’s production capacity by about 100,000 vehicles annually.

“We are very pleased to see Impreza production come to the U.S.,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “Local production helps us with logistics and increases the amount of investment Subaru has in the United States.”

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit media.subaru.com.